With FYORD the Company’s strategy has been to develop and leverage a highly recognizable lifestyle brand working on a basis of creativity and responsibility fused with a relaxed attitude.
Effortless style, authenticity and easy-going living are at the heart of the brand philosophy. These positive values shine through at every level and line, designed with love, care and attention to detail. While PURE BLUE reflects FYORD´s Nautical DNA, a comfortable and laid-back collection, with the freedom and sea in mind, yet using technical fabrics while keeping comfort in mind, BLACK LABEL represents the firm´s urban, easy, modern look to wear in the big city, for every day work or leisure.
Designers bring the brand’s charisma and energy to life with inspiring collections that offer endless possibilities of total looks including footwear, accessories and soon, two fragrances. FYORD, for every occasion a relaxed attitude perfect for every moment, be it at work or play.
The plan aims to expand and strengthen the brand´s image with corporate stores and shops-in-shops, creating a unique shopping experience with warm, cozy spaces where customers can explore the brand’s new collections with a clear identity and sustainable profitability
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